On August 2nd, 2018, Apple Inc. climbed to an astonishing, all-time high $1 Trillion market cap. The market closed after gaining 2.92%, reaching a stock price of $207.05 (now Apple’s stock price has reached $226.41 per share). With 4,829,960,000 shares, that makes Apple’s market cap slightly above $1 trillion.

This reflects Apple’s prominent standing in the computer and smartphone markets in the last few decades and continued success since its founding 42 years ago. However, Samsung still leads in market share with 21.9% while Apple trails at 15.2% by the end of 2017. Nonetheless, with strong Q3 sales propelled by the thousand dollar iPhone X, Apple makes yet another monumental milestone. The technology giant already has new plans to further its business, the United States economy, and preserve the environment. With a monumental market cap, it’s important to look forward to what else they have in store.

Apple’s growth is unlikely going to stop anytime soon. At the 2018 iPhone briefing, Apple announced several new models of iPhone and iWatch, focusing on larger, clearer displays with smarter technology. If you thought the iPhone X was big, wait until you see the iPhone Xs Max.

This behemoth is a 6.5-inch OLED display with 3.3 million pixels with an edge to edge screen. In addition, Apple has released the iPhone Xs with impressive 5.3-inch OLED display with 2.7 million pixels. The iPhone Xr was also announced. This slightly more modest model features a single rear-facing camera (as opposed to two on the iPhone X) and a smaller, 6.1-inch screen. Apple is determined to further the industry trend of larger, more high-definition smartphones. The new iPhone Xs and Xr models are tough competition to the new Samsung Galaxy S9 which nearly matches the iPhones in size.

Moreover, two new iWatch series four iWatch models will be launched will be released on September 21st with a 40mm and 44mm screen, respectively. Both models have displays about a third larger than their predecessor.

Once, again Apple has created great products through impeccable design coupled with strong display technology. Apple’s new iWatch models express its commitment to mobile technologies other than smartphones. The new models represent the latest It’s no wonder they have amazing brand loyalty.

In addition to technological advancements and new product announcements, Apple has expressed its commitment to the U.S. economy. Already and supporting 2 million jobs across America, Apple plans to create 20,000 new jobs at Apple directly in the next five years. In addition, plans to contribute a whopping $350 billion into the United States economy over the next five years.

Furthermore, Apple’s environmental commitment is both forward-thinking and admirable. All of Apple’s U.S. offices, retail stores and data centers run on 100% renewable sources. These sources include solar and wind.

Apple either produces this energy itself or purchases them from local projects, which protects the welfare of the environment and further local economies.

With incredible new products that highlight Apple’s distinct aesthetic of simplicity, Apple continues to thrive. The firm’s new promises to enhance the U.S. economy as well as the continued aim to preserve the environment make Apple an innovative and profitable firm that cares more than just revenue ? even if it’s the new trillion-dollar company.

<Eric Jin / Western Academy of Beijing 12th>