By STEVEN ERLANGER
PARIS - Valerie Boyer is 47, a member of the French parliament and a divorced mother of three. She is tall, fashionable and slim. But she has also created a small furor here and abroad with her latest proposal: a draft law that would require all digitally altered photographs of people used in advertising to be labeled as retouched.
Some think such a law would destroy photographic art; some think it might help reduce anorexia; some say the idea is aimed at the wrong target, given that nearly every advertising photograph is retouched. Others believe such a label might sensitize people to the fakery involved in most advertising images.
Underneath it all is an emotional debate about what it is to be attractive or unattractive.
“Michelangelo painted idealized bodies, so the idea of idealized beauty was already there,” said Anne-Florence Schmitt, editor of Madame Figaro, the newspaper’s glossy woman’s magazine. “It’s a fake debate.”
For Ms. Boyer, the fight is really about her two teenage daughters, 16 and 17, and the pressures on young women to match the fashionable ideal of a thin body and perfect skin.
It is a topic that consumes her. “If someone wants to make life a success, wants to feel good in their skin, wants to be part of society, one has to be thin or skinny, and then it’s not enough - one will have his body transformed with software that alters the image, so we enter a standardized and brainwashed world, and those who aren’t part of it are excluded from society.”
Her proposed law has yet to be voted on in the National Assembly, where Ms. Boyer sits as a member of the center-right from heavily Socialist Marseille. The legislation has brought her attention as part of a larger, passionate and confused debate about models, beauty and anorexia.
In the United States, Self magazine, which champions accepting one’s “true self,” recently published a thinned-down photo of the singer Kelly Clarkson with a headline pushing “total body confidence.” Lucy Danziger, Self’s editor, defended the photo as “the truest we have ever put out there,” but many disagreed.
Brigitte, a popular German woman’s magazine, decided last month that as of 2010 it would only use photos of “ordinary” women. The editor, Andreas Lebert, said he was “fed up” with retouching photos of what he considered underweight models.
In France, Ines de La Fressange, a former model and clothes designer, calls Ms. Boyer’s bill “demagogic and stupid,” arguing that the causes of anorexia are complex.
Dominique Issermann, a French fashion photographer, thinks Ms. Boyer has not only misunderstood the problem, but also the nature of photography itself. “There is this illusion that photography is ‘true,’” she said. But a camera can easily distort reality through the use of a different lens without any retouching.
She pointed to her well-known shot of Keira Knightley taken for Chanel. Most people think the picture was retouched to enlarge Ms. Knightley’s partly exposed breast, Ms. Issermann said, but in fact the retouching was done “to add a bit on the thigh. She’s too thin there.”
“Between Botero and Giacometti, the world finds its way, she said. “We still want heavenly people in a heavenly light. It’s the paradise of the image.
But there are those in France who support Ms. Boyer’s labeling proposal. Philippe Jeammet, professor of psychiatry at the Universite Paris Descartes, said photos “are a factor of influence, especially for the most vulnerable young girls.” He would go further. “There should even be sanctions,” he said. “Retouched photos are a deception, an illusion, and we must think about the consequences.”
DOWN, VALERIO MEZZANOTTI FOR THE NEW YORK TIMES / Valerie Boyer wants all digitally altered photographs to be labeled as retouched.
Maïa de la Baume contributed reporting.
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