▶ Believers Who Invest In the Gospel of Getting Rich
Believers invest in the gospel of getting rich. One critic calls these preachers “spiritual pickpockets.”
By LAURIE GOODSTEIN
FORT WORTH, Texas
ONSTAGE BEFORE thousands of believers weighed down by debt and economic insecurity, Kenneth and Gloria Copeland and their all-star lineup of “prosperity gospel” preachers delighted the crowd with anecdotes about the luxurious lives they had attained by following the Word of God.
Private airplanes and boats. A motorcycle sent by an anonymous supporter. Vacations in Hawaii and cruises in Alaska. Designer handbags. A ring of emeralds and diamonds.
“God knows where the money is, and he knows how to get the money to you,” preached Mrs. Copeland, who was dressed like a C.E.O.
Even in an economic downturn, preachers in the “prosperity gospel” movement are drawing sizable, adoring audiences. Their message - that if you have sufficient faith in God and the Bible and donate generously, God will multiply your offerings a hundredfold - is reassuring to many in hard times.
The preachers barely acknowledged the recession, though they did say it was no excuse to curtail giving. “Fear will make you stingy,” Mr. Copeland said.
But the offering buckets came up emptier than in some previous years, said those who have attended before.
The crowd of more than 9,000 was multiracial, from 48 states and 27 countries. The Copelands’ ministry, whose income is about $100 million annually, is broadcast to 134 countries.
Many in this flock do not trust banks, the news media or Washington, where the Senate Finance Committee is investigating whether the Copelands and other prosperity evangelists used donations to enrich themselves and abused their tax-exempt status.
But they trust the Copelands, who seem to embody prosperity with their robust health and abundance of children and grandchildren who have followed them into the ministry.
“If God did it for them, he will do it for us,” said Edwige Ndoudi, who traveled with her husband and three children from Canada for the Southwest Believers’ Convention this month, where the Copelands and others took turns preaching for five days, 10 hours a day, at the Fort Worth Convention Center.
“The folks who are coming aren’t poor,” said Jonathan L. Walton, a professor of religion at the University of California, Riverside, who has written about the movement and was there doing research. “They reside in that nebulous category between the working and the middle class.”
Stephen Biellier, a trucker from Mount Vernon, Missouri, said he and his wife, Millie, had come to the convention praying that this would be “the overcoming year.” They are $102,000 in debt, Mrs. Biellier said.
They say the Copelands rescued them from financial failure 23 years ago, when they bought their first truck at 22 percent interest and had to rebuild the engine twice in a year.
Around that time, Mrs. Biellier first saw Mr. Copeland on television and began sending him 50 cents a week. “We would have failed if Copeland hadn’t been praying for us every day,” she said.
The Bielliers are among 386,000 people worldwide whom the Copelands call their “partners,” most of whom send contributions and merit special prayers from the Copelands.
But Professor Walton called the prosperity preachers “spiritual pickpockets.” He added: “To dismiss and ignore the harsh realities of this economic crisis is beyond irresponsible, to the point of reprehensible.”
The Copelands refused an interview request, but one of their daughters, Kellie Copeland Swisher, and her husband, Steve Swisher, who both work in the ministry, spoke for them.
Mrs. Swisher said the ministry gave away “a minimum of 10 percent of what comes in” to other charities. Her father’s current favorite, she said, is a Roman Catholic orphanage in Mexico.
The Senate committee, as part of its tax inquiry, has asked for documents from the ministry. The ministry has resisted the request, Mrs. Swisher said, because the Copelands do not want to publicly reveal the names of its “partners.” The investigation, which could result in new laws, is continuing, a committee spokeswoman said. Among those being investigated is Creflo Dollar, one of the ministers at the Copelands’ convention.
Mr. Swisher said that even in the economic downturn, the ministry’s income going into the convention was up 3 percent over last year. Asked if the Copelands had adjusted the message for the economy, Mrs. Swisher said: “The message they preach is the Word of God. The Word doesn’t change.”
At the convention, the preachers - who also included Jesse Duplantis and Jerry Savelle - sprinkled their sermons with put-downs of the government, the news media and other churches, many of which condemn prosperity preaching.
But mostly the preachers were working mightily to remind the crowd that they are God’s elect. “While everybody else is having a famine,” said Mr. Savelle, a Texas televangelist, “his covenant people will be having the best of times.”
“Any time a worried thought about money pops up in your mind,” Mr. Savelle continued, “the next thing you do is sow”: drop money, like seeds, in “good ground” like the preachers’ ministries. “Stop worrying, start sowing,” he added, his voice rising. “That’s God’s stimulus package for you.”
At that, hundreds streamed down the aisles to the stage, laying envelopes, cash and coins on the carpeted steps.
Despite hard times, believers donated cash in Fort Worth, Texas. In
return, preachers promised prosperity.
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